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The secret of Achievement was tantalizingly offered to readers of Think and Grow Rich, and was never named directly as Hill felt discovering it for themselves would provide readers with the most benefit. Hill presented the idea of a "Definite Major Purpose" as a challenge to his readers, to make them ask of themselves "in what do you truly believe?" For according to Hill, 98% of people had no firm beliefs, putting true success firmly out of reach

Your mind is unquestionably your most valuable possession. You may lose every material thing you own, but knowledge can never be taken from you. With it, you can earn a new fortune, build a new home, and buy anything you truly desire. No one else can control your thoughts; even the cruelest tyrant cannot force you to think about something you refuse to accept. When you make a deliberate decision to take control of your mind and feed it positive, constructive thoughts, you are on your way to taking control of your life. The thoughts you allow to dominate your mind will determine what you will get from life.ch more enjoyable.

Dr.Hill